![]() “Many American companies take the American approach, and they jam through solutions, using money to buy adoption,” he said. We combined the two and we can potentially penetrate into that,” he said.īut he also pointed out a significant challenge that has stymied others. “It’s exciting to be a company based around gaming and rewards in China, because gaming is part of the culture, and so are coupons. He is well aware of the concept of introducing an American company into the market and seems interested in partnering with established, bigger players - the Baidu’s, Shanda’s, and Tencent’s - whenever it does decide to make a move. Wong this week returned from a visit to Singapore, Hong Kong and China to explore the market, on encouragement from some of the company’s angel investors. So where would new investment get used? One area might be in international expansion. ![]() “This has opened our minds to doing more than just games,” Wong said in an interview this week. When Kiip emerged out of stealth mode just over a year ago, it based its business around rewards in games - “Game mechanics are what makes games, and there has not been an ad network so far that leverages those mechanics to engage users at the same time,” Wong told TechCrunch last year.īut more recently, it has broadened its reach beyond that with the launch of a self-serve platform in March, which has seen some strong pick-up from non-gaming brands like Pepsi, MapMyRun, and 1-800-Flowers, American Apparel, Procter & Gamble and Dr Pepper, which are incorporating gaming elements into their apps. Co-founded in 2010 by ex-Digg employees Brian Wong, Courtney Guertin and Amadeus Demarzi, when Wong was still a teenager, its Series A of $4 million last year came from Hummer Winblad, Path’s Dave Morin, True Ventures and Crosslink Capital. We’re still trying to track down more details for this most recent investment but up to now Kiip has attracted a strong list of backers. The company, which now serves its rewards-based ads into 400 apps across iOS and Android, and has inventory served totalling 100 million moments every month in the U.S., has raised another $8-10 million for what may be an equity stake of up to 20 percent in the company, TechCrunch understands. Control ImprovementsĮnjoy updated mouse controls, camera movement, unit queueing, and selection improvements.We’ve been kiiping an eye on Kiip - a platform that replaces straight display ads with rewards and contests from brands in mobile apps to offer a less annonying experience for users - and it looks like we might not be the only ones. Your battle interface sounds better than ever! The original voice-over actress, Kia Huntzinger, reprised her role as EVA and re-recorded her lines in high definition for Tiberian Dawn. ![]() In-game Hotkey customization, now with support for the new Sidebar UI EVA Take on the AI – with controllable difficulty settings – in Skirmish mode. Zoom the camera between the legacy DOS and Gold distances for a better look at the battlefield. Track your campaign progress on the new Mission Selection Screen. Take control of the terrain with the Map Editor available on both Origin and Steam versions. ![]() ![]() Watch the original console cinematic videos now on PC, featuring community favorite General Carville. From Console to PCĮxperience the original console missions now on PC. See All the Actionĭon’t miss a minute of combat with Replays and Observer mode. Go head to head in 1v1 Quickmatches and fight your way to the top of the Leaderboard. Host and join custom game lobbies to set game rules, teams, and maps Rise Through the Ranks JukeboxĬustomize your entire soundtrack via an enhanced Jukebox with playlist support. The fully redesigned Sidebar UI embraces a modern approach with less scrolling. Immerse yourself in hours of upscaled full-motion video cinematic footage. ![]()
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